DMG

"The company's commercial activity is above all a matter of rigor and organization"

CONTEXT

In the Jura department, DMG is a major player in precision machining, sheet metal working and cutting. Locally established and undergoing significant growth, DMG needs to organize itself and promote its offering more widely.

With its primarily technical culture, the company is having difficulty optimizing its sales actions and operational strategy.

GOALS OF THE TASK

  • Define your operational sales action plan
  • Define the right actions to be taken
  • Define the right tools for your commercial development

ACTION PLAN AND METHOD

1- Efficient, practical prospect file acquisition. You don’t have to list companies by hand.

2- Set up the organization and tools needed to process commercial information. Prospecting operations will generate a significant flow of information that needs to be processed in real time.

3- Implementing a strategy of conquest in the field.

4- Work on sales argumentation and offer presentation.

5- Operational support.

RESULTS

0
APPOINTMENTS PER WEEK

In just 3 months, the current sales representative went from 1 to 3 appointments a week..

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CONSULTATIONS PER MONTH

Consultations increase from 2 to 9 per month.

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QUOTATION POTENTIAL IN €

The company’s annual sales are €6 M, with a potential estimate of €5 M.

THE BENEFITS OF THE INTERVENTION

ACCOMPANYING

An industry expert with solid experience in mechanical engineering is seconded to the mission.

MONITORING

Monthly field monitoring to optimize organization, with new tools and tips to ensure the most exhaustive coverage of the entire catchment area.

``A LA CARTE``

An « à la carte » sales assistant to relieve existing sales resources on pure prospecting and making appointments.