ROUVRAY PLAST

"A real boost to our sales activity"

CONTEXT

Rouvray Plast is a member of the Plastiwell group. Its expertise: plastic injection molding. Its production resources are substantial, and its sales force is competent. Despite this, new customers are hard to come by, and the business generated by prospecting is not very profitable.

GOALS OF THE TASK

  • Make themselves known to decision makers.
  • Increase their turnover.

ACTION PLAN AND METHOD

We work with the company to identify relevant market opportunities and share our experience in the plastics industry.
Following the audit, the main communication media, strategy and sales pitch are developed or revised.
A CRM was set up to facilitate collaborative working and track sales opportunities in real time.
An Azimut Partners employee, working on a time-sharing basis, is assigned to make appointments, promote Rouvray Plast and report back on consultations.

RESULTS

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APPOINTMENTS PER WEEK

In just 3 months, the current sales representative went from 1 to 3 appointments a week.

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CONSULTATIONS PER MONTH

Consultations increase from 2 to 9 per month.

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QUOTATION POTENTIAL IN €

The company’s annual sales are €6 M, with a potential estimate of €5 M.

THE BENEFITS OF THE INTERVENTION

ACCOMPANYING

A business expert with solid experience in the plastics industry is seconded to the project.

MONITORING

A weekly field follow-up that allows us to work on all sales opportunities for better reactivity and to build sales strategies on a case-by-case basis for each prospect.

``A LA CARTE``

An « à la carte » sales assistant to relieve existing sales resources on pure prospecting and making appointments.