Rouvray Plast is a member of the Plastiwell group. Its expertise: plastic injection molding. Its production resources are substantial, and its sales force is competent. Despite this, new customers are hard to come by, and the business generated by prospecting is not very profitable.
"A real boost to our sales activity"
GOALS OF THE TASK
- Make themselves known to decision makers.
- Increase their turnover.
ACTION PLAN AND METHOD
We work with the company to identify relevant market opportunities and share our experience in the plastics industry.
Following the audit, the main communication media, strategy and sales pitch are developed or revised.
A CRM was set up to facilitate collaborative working and track sales opportunities in real time.
An Azimut Partners employee, working on a time-sharing basis, is assigned to make appointments, promote Rouvray Plast and report back on consultations.
In just 3 months, the current sales representative went from 1 to 3 appointments a week.
Consultations increase from 2 to 9 per month.
The company’s annual sales are €6 M, with a potential estimate of €5 M.